Robotic Order Fulfilment: What You Need To Know

Arishma Singh

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Last updated:

August 1, 2024
image of SKUTOPIA's fulfillment centre robots
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As the demand for faster delivery times and flawless service in the eCommerce space continues to rise, brands today must meet increasingly higher standards for order fulfillment

With 61% of global consumers choosing to continue shopping with brands that can provide their goods the fastest, it’s not enough for businesses to get their products into the hands of customers – they must do so with precision and speed. 

To keep up with these customer demands, new technologies now emerge to streamline order fulfillment operations. 

Enter robotic order fulfillment. 

What is Robotic Fulfillment?

Robotic fulfillment refers to the use of automated systems to sort, pick, pack, and ship orders within a warehouse environment. These systems integrate sophisticated software and advanced technology to carry out tasks traditionally performed by human workers. 

But what makes these systems so revolutionary?

While traditional order fulfillment methods often involve manual picking, packing, and shipping processes prone to human errors, robotic fulfillment is designed to process orders with a high degree of accuracy and consistency.

The result? Mispicks, incorrect quantities, shipping delays, and the error rates associated with manual handling are significantly reduced by robotic fulfillment systems. This ensures that every order is picked and packed accurately and processed with robotic efficiency. 

Robotic systems can also operate 24/7, providing a level of productivity that far exceeds that of a human workforce. As a result, businesses are capable of handling higher order volumes and meeting tighter shipping deadlines even during peak times.

Understanding the Technology in Robotic Fulfillment Centres

In robotic fulfillment centres, various types of robotics technology are used to automate the order fulfillment process. Below are the three most common fulfillment robotics and technology you’ll find in these types of fulfillment centres:

  • Automated Guided Vehicles (AGVs) are mobile robots designed to transport goods and materials within the fulfillment center. AGVs are equipped with sensors that allow them to navigate their environment and avoid obstacles, making them an efficient and safe way to transport products.
  • Robotic arms is another type of robotics technology commonly used to perform tasks such as picking and packing products precisely. It can also be programmed to scan barcodes or weigh products to helps reduce the risk of errors per product delivery.
  • Robotic fulfillment centres also utilise conveyor belts, sorting systems, and other automated equipment to further streamline the fulfillment process. 

By combining these technologies, businesses can create a fully integrated and automated system that can handle the entire fulfillment process from start to finish.

For example, AGVs can transport products from storage areas to packing stations, while robotic arms can pick and pack products with a high level of accuracy. These machines can also work together to optimise the flow of products through the fulfillment center, ensuring that orders are processed quickly and efficiently.

5 Advantages of Robotic Order Fulfillment for eCommerce Businesses

For eCommerce operators, transitioning to robotic fulfillment systems is not just a step forward but a giant leap in enhancing order fulfillment operations. Here’s why:

1. Reduced Operational Costs

By automating tasks that would otherwise require human intervention, businesses can reduce the need for manual labour, which can help lower labour costs. 

Robotics technology can work around the clock, without the need for breaks or rest, significantly increasing the productivity of the fulfillment center. This means that businesses can process more orders in less time, which can be especially beneficial during peak seasons when demand for products is high.

2. Scalability

Traditional fulfillment operations often struggle to scale up efficiently, as they require significant investments in recruitment, training, and management of temporary or additional workforce. This can lead to increased costs and potential delays, especially during high-demand periods.Robotic systems, on the other hand, can quickly adapt to changing requirements without the need to hire and train additional staff, whether during a seasonal peak or unexpected surge in demand.With 64% of leaders saying their business is unable to deliver on what they believe customers expect during peak times, the flexibility and scalability of robotic fulfillment centres allow brands to maintain optimal performance levels and meet customer expectations, regardless of demand fluctuations.

3. Space Efficiency

Robots, designed for optimal movement and storage, make better use of warehouse space, accommodating more inventory and enabling businesses to operate from smaller, more cost-effective locations.SKUTOPIA, the first urban micro-fulfillment in Australia, perfectly encapsulates what this could mean for eCommerce businesses. Not only does our space enable sustainable eCommerce operations, our location also allows us to ship orders fast in Australia's metro and the broader areas with speed.

4. Accuracy

For every return, businesses spend approximately 66% of the product’s original price. However, the cost of order inaccuracy extends beyond financial losses. It can also damage brand reputation, resulting in lost sales and diminished customer loyalty.Fulfillment robotics offer a solution by significantly enhancing order accuracy. These systems are programmed to perform tasks with accuracy, reducing the risk of errors such as incorrect order fulfillment, damaged products, or inaccurate inventory counts. By minimising errors, companies can reduce the incidence of costly returns and refunds, ultimately fostering a more reliable and positive customer experience.

5. Speed

Lastly, robotic fulfillment centres have faster order processing times. By automating tasks such as product picking and packing, businesses can process orders more quickly and efficiently. According to Forrester, customers now expect delivery of their products within 2-3 days. By 2029, same day and next day delivery will be the new standard. Fulfillment robotics enable brands to meet these expectations seamlessly, ensuring they remain competitive and capable of delivering rapid, reliable service to their customers.

The Rise of Robotics Fulfillment Centers

As eCommerce continues to expand, the need for faster, more reliable, and cost-effective fulfillment solutions will become even more urgent. The trajectory for robotic fulfillment is steeply upward, and businesses that embrace these technologies today are positioning themselves for success tomorrow.

Transforming your order fulfillment process with robotics isn't just an operational change - it's a commitment to adapt and grow in an ever-evolving marketplace. 

We at SKUTOPIA are at the forefront of this revolution, employing the latest in fulfillment robotics to ensure your business stays ahead. As innovators in the logistics industry, we believe in a forward-thinking mindset, enabling businesses to align with future trends and buyer preferences. 

For us, fulfillment robotics is not just about cutting costs – it's about elevating your brand's value proposition in a crowded online marketplace.

Ready to be at the forefront of logistics innovation? Partner with SKUTOPIA today.